Call
for impact investors

to eliminate greenium

First of all: the profit-oriented Openly AG (holding company) is privately owned (not speculative) and has no need for financing.

We are driven by climate change, as 25% of global annual CO2 emissions come from the construction industry. That is around 8 times more than all air traffic. As a global society, we need to focus on fossil-free building materials that are as renewable and recyclable as possible.

The Openly Vision:
Turning commercial and residential buildings from carbon emitters into carbon sinks. To date, no one has achieved a commercially scalable building system that would encourage further carbon capture and storage. Our building system makes it possible to store around 250kg of CO2 per m2 of gross floor area. With milton.earth we offer financial support for biogenic building.

The potential:
The annual certifiable potential from biogenic C sinks* in building materials is > 5 Giga tons p.a., which corresponds to a global annual market value of approx. 1 trillion USD.

The legal situation:
The OPENLY construction system reduces construction emissions by > 50% and, with 6 kg CO2 emissions per m2, achieves the statutory target values for Denmark in 2029.

The building system:
Our approach consists of sharing. We follow the building system ideas of Gropyus and Nokera, but make the building system openly available with the Openly.Lab and Openly.Data. Not every client and not every architecture firm has to reinvent everything. Global thinking, decentralized planning and construction.

Building system / open source / at cost

training and consulting for clients, authorities and architects.

Sharing knowledge creates the greatest possible impact.

Public relations & keynotes, participation in EU & US working groups and university research projects

Our goal by 2027: 100 projects with 2000 units

This leads to the following impact:

  • Avoided emissions: 100'000t

  • Captured CO2: 60'000t

  • Educated people at openly/lab: 800

Achieved by 2024: 19 units completed, 44 in execution planning, 357 apartments in the pipeline.

Openly Assets - call for impact investors

Biogenic building materials are primarily more expensive because they are not mass-produced. We call this "greenium".

To reduce this greenium, Openly Holding is planning to invest in the biogenic construction ecosystem. Gladly together with you as an impact investor.

Hemp / straw / clay:

  • Cancret.com / Own spin-off incl. patent for the prefabrication of hempcrete elements (timber construction)

  • Participation in straw panel and clay building board producer

  • Development of hemp panel product (focus on facade with plaster system)

  • Marketing of these products under an umbrella brand (tbd)

Biochar: (Geological C sinks)

  • Biochar is the key product for getting a geological C-sink into the concrete. At around 400 EUR/t C-sink, the material costs today are far too high.

  • Participation in an existing supplier, product development (granulate) and scaling to a target price of EUR 100/t C-sink

Controlled domestic ventilation & software

  • Plus-energy buildings are made possible by high insulation values, high PV yield with storage and controlled ventilation of living spaces

  • With the OPENLY AIRBOX, we have developed a first product that has passed the practical test and achieved the Minergie P standard. (patent pending)

  • The OPENLY OS (operating system) based on Eisbär is the first fully integrated home automation control system from OPENLY

Project development of investment properties:

  • Openly does not develop itself today, but with

  • Valley-Architects.com has created a general planner for yield-optimized timber buildings to realize such projects for project developers throughout Europe.

**Milton.earth - Trading with CO2 certificates

With the Milton.earth brand, we have established a sales channel to sell C-sinks (removals) on the voluntary carbon market on behalf of real estate manufacturers. This enables us to subsidize the higher construction costs of biogenic building materials by approx. 1%. (see Openly/certificate)

Pilot certifications of 10,000 tons are planned for 2025. We are aiming for 100,000 tons in 2026 and 1 million tons per year from 2027. The aim is to achieve market liquidity of EUR 2 million in 2025 (see call for impact investors with an impact bond).

The trading margin is 25-30% and the CO2 certificate prices paid range from approx. 70 euros(current price on the ETS exchange in Frankfurt) to 470 euros, which corresponds to the internal CO2 price of the Swiss Confederation.

Milton.earth keeps its own balance sheet and currently offers the removals for sale to offsetting customers for EUR 200 per ton.

Mezzanine (carbon asset backed securities)

According to a recent study by Wüest & Partner, climate-efficient new buildings are already valued 3-4% higher. Added to this are additional revenues from the sale of CO2 certificates of around 1% (see Milton.earth), Minergie P or KfW 40 funding as well as recurring revenues from the PV system and building technology control.

Mezzanine investments in OPENLY engineered buildings are profitable and have an additional security of up to 10%. We call this carbon asset backed securities.

The construction system also makes it easier to calculate risks, as components have been developed and tested centrally and the component costs are known.

Together with financial partners, we are currently in the process of setting up such a mezzanine vessel and developing a C2C accounting logic for raw materials contained in buildings.