Wings
for OPENLY

"On the way to Megacorn.

We are looking for a global organization to lend our bionic building system."
- Andy Keel, Founder OPENLY

About the Openly Business model:

OPENLY's vision is to turn commercial and residential buildings from carbon emitters into carbon sinks. To date, no one has achieved a commercially scalable building system that would promote further carbon capture and storage. Our bespoke and patented hempcrete technology(CANCRET) in combination with timber construction makes it possible to store around 300kg of CO2 per m2 of gross floor area. The annual certifiable potential from biogenic carbon sinks in building materials is around 5 gigatons, which corresponds to a global market value of around USD 1 trillion.

The OPENLY building system reduces construction emissions by > 50% and achieves Denmark's legal target of 6 kg CO2 emissions per m2 in 2029. The OPENLY building system approach consists of sharing. We provide the building system with the Openly.Lab for global scaling. Not every client and not every architecture firm has to reinvent everything. Global thinking, decentralized planning and construction.

We are driven by climate change, because 25% of global annual CO2 emissions come from the construction industry. That is around 8 times more than all air traffic. As a society, we must focus on fossil-free building materials that are as renewable and recyclable as possible and start to see buildings as carbon storage locations. The EU has introduced a corresponding framework as of 26.12.2024.(Link)

We have identified 4 strategic business areas:

Building system: Openly.Climate Gmbh
(Certified B corp)

Training and consulting for building owners, authorities and architects. Sharing knowledge creates the greatest possible climate impact. The more people plan with the Openly building system, the greater the climate impact and the greater our global scaling.

The creation of CO2 certificates is a service business (C-Sink Manager) that should be carried out at the lowest possible price (5-20 EUR/T) and as independently as possible (non-profit) for the benefit of the property owner.

We intend to transfer this division to a Certified B Corp (Gmbh, cf. e.g. Patagonia) in 2025 and are looking for a partner organization in the field of philanthropy (cf. e.g. the commitment of the Brenninkmeijer family (C&A) with Built by Nature).

Vertical integration (Openly AG, Assets)

Investments (company acquisitions & own patents) in the biogenic construction ecosystem.

Hemp / Straw / Clay: (Temporary C-sinks)

  • Cancret.com / Own patent for the prefabrication of hempcrete elements (timber construction)

  • Participation / acquisition straw panel and clay panel producer

  • Development of hemp panel product

  • Marketing of these products under a (new) umbrella brand

Biochar: (Geological C sinks)

  • Biochar (biochar) is the key product for creating a geological C-sink in the concrete.

  • Participation in an existing supplier and investment in the ecosystem

  • Product development (see EMPA research) to bring the C-sink in Biocrete to > 100%.

Controlled domestic ventilation & software

  • Energy-plus buildings are made possible by high insulation values, high PV yield with storage, controlled ventilation and building technology control (software)

  • With the OPENLY AIRBOX, we have developed a first product that has passed the practical test and achieved the Minergie Eco P standard. (patent pending)

  • The OPENLY OS based on Eisbär is the first fully integrated home automation control system from OPENLY

Project development of investment properties:

Milton.earth AG - Trading with CO2 certificates

Building owners who build with biogenic building materials can have these C sinks certified for insetting from January 2025. The Swiss government expects an internal CO2 price of 430 euros from 2025. This would correspond to 4-5% of the construction costs of an OPENLY building.

Milton.Earth AG, a 100% subsidiary of OPENLY AG, will sell the temporary carbon sinks on the voluntary carbon market for all other building owners. A 10,000T pilot is planned for 2025, with the property owner receiving at least CHF 100/tonne.

From 2026, we are aiming for 1 million tons of C sinks. (= megacorn). This corresponds to a market value of approx. 0.2 billion.

Examples of this business model include

Mezzanine (carbon asset backed securities)

Climate-efficient new buildings are already valued 3-4% higher according to a recent study by Wüest & Partner. In addition, there is additional income from the sale of CO2 certificates of 1-4% (see Milton.earch AG) as well as recurring income from the PV system and building technology control (2-3%).

Mezzanine investments in OPENLY buildings are highly profitable, as they generate additional returns of up to 10%. In addition, the construction system involves a calculable risk as components have been developed and tested centrally.